Business Development Service - Sumwot

Blue Sky at the seaside in Hove in the UK

Business Development Service

So what exactly is a business development service?

There are many different ways to describe this service, but ultimately, it is a service to create more sales for your business.

It can mean quick sales, but in our opinion, being in something for the long game is a much better proposition.

An excellent business development strategy creates a fantastic customer experience by listening to your customers and providing an amazing product or service.

But isn't this what all businesses try and do?

Yes and no.

People use the internet to gain information in the digital age, and they want this information quickly.

By making sure you are easy to find within search results and for the right reasons is essential. So organic local SEO, Google My Business, and Google reviews are vital to helping your brand be found and recognised.

We help businesses make this as easy as possible through the following Strategies.

Using LinkedIn in an online and offline setting

LinkedIn is a fantastic platform full of information about existing and potential clients. 

By having an optimised profile on LinkedIn (We can help you with this) and knowing how to get the most from using the platform, you can leverage your network to help gain and further your business needs.

Creating a review and feedback strategy.  

The world has always worked by recommendations; thanks to the internet, people can now leave reviews on the world's biggest websites or search engines. We can help you make sure that you get legitimate reviews and build on this customer feedback to improve your services or products. See the Punjab case study as an example.

Creating great ideas for business development that is driven by your customers or clients

Finally, create excellent ideas so that your customers do the hard work of promoting your business. It sits alongside reviews and feedback but with a slight difference. You want to make it as easy as possible to share their opinion about your brand. 

Some of the ideas we have envisaged and implemented in the past have been.

  • Thank you notes impregnated with wildflower seeds

  • Creating interiors that lead them to be photographed for social media platforms. i.e. making areas in and outside building unique so that people share images

  • Surprise gifting unbranded high-quality products to loyal customers with handwritten notes (Always works well)

Ongoing support

Our business development services can work in a couple of ways. One we help you define your strategy, set it live and report back. The other way is the same as above but we work alongside you to continually tweak and improve results. The second option we find works the best

Expected outcome

You will gain more business and raise awareness of your brand

The time required

Depends on what the client would like to achieve and the strategy selected.


If you want to learn how we can help you, don't hesitate to get in touch with us.