Sustainability, ethical, repairable and sneakers, are all the things we love.
VYN Sneakers with interchangeable heels
VYN The world's first repairable sneaker
Sumwot is delighted to be working with ethical and sustainability brand VYN sneakers on its marketing strategy and implementation.
VYN is the world's first repairable sneaker, designed with both style and sustainability in mind. The brainchild of Swiss shoe designers Catherine Meuter and Stefan Mathys, VYN sneakers are made to be easily repaired so that you can keep your favourite pair going strong for years to come.
Catherine and Stefan the creators of VYN Sneakers
The shoes are made of high-quality materials, which have been researched and tested for longevity. In addition, the materials used in the construction of VYN are traceable and a lot of the suppliers are family-run businesses.
Traditionally made sneakers
Sneakers (trainers) are a big part of the fashion industry, with sneakers alone making up a $22 billion dollar industry.
With sneakers being produced en masse to meet consumer demands, it's no surprise that sneakers are also one of the biggest sources of waste in the fashion industry.
In fact, it is estimated that the sneaker industry produces over 300 million pairs of sneakers each year, and most of those sneakers end up in landfills.
So what can we do to reduce the environmental impact of sneakers?
One option is to buy fewer sneakers and to take better care of the ones we have. This is why all VYN sneakers have replaceable heels which come in made different colours.
To repair your VYN’s, all you need to do is pop out the sole and replace it with a new one – no need to throw away your shoes when they start to show signs of wear. With a wide range of styles and colours available, there's a VYN sneaker to suit everyone's taste.
At Sumwot, we're working with VYN to help them raise awareness of their brand and product. We recently assisted with organising physical events in Basel, Switzerland and London, UK, and we're currently working on their marketing strategy.
The awareness around the brand as they are featured in the international magazine Monocle which describes itself as a " guide to global affairs, business, culture and design"
The sneakers can now be bought online at VYN.one
Or if you want to physically try them on before buying them they are now exclusively sold through Martel +Ram, in London and the Trunk & Monocle store in Zurich
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Get in contact with Sumwot to see how we can help your brand
Do you want to raise awareness for your ethical brand?
Sumwot can help you with that. We specialize in marketing sustainable and ethical brands.
Contact us today to learn more about how we can help you reach your target audience.